Tag Archives: challenge

One Day Left and I Have Learned So Much – 30 Day Blogging Challenge

I started this blog challenge with the stated goal of generating blog traffic of 1000 unique visitors in 30 days. That would be a 30 fold increase over the several months prior. The real goal, however, was to try out blogging as a valid homework assignment for my upcoming class of Foundation of Marketing…..as a semester long project. It doesn’t look like I’m going to hit the thousand unique visitor goal but I this has been an incredible experiment. I didn’t hit the numerical goal but I definitely hit the learning goal.

Let’s talk numbers first. My blog had been averaging 30 or so unique visitors a month……which is actually impressive since I only posted once this year. Right now, August’s traffic is at 666 unique visitors…….yeah really but with your visit, I’m at least up to 667. I went from 1 blog post in the prior seven months to 13 in August. Honestly, I don’t think that is a rate that I can maintain. Good for a scrum activity to build content but I simply don’t have that much to say. Going forward, I think I’ll maintain a one to two post a week cadence.

Where did all of these visitors come from? Well the majority came from search engine marketing, also known as SEM, also known (in this case) as Google Adwords. There are a lot of ways to do SEM, Google Adwords is probably one of the easiest for a newbie blogger. Many blog hosting platforms are already set up to work seamlessly with Google Adwords. Several even offer credit for your first ad. WordPress, my platform for example, offered $125 free advertising with a minimum spend of $25. That beats a BOGO offer……by a lot. I wasn’t expecting much out of SEM, to be honest. My experience has been that you pay around $2 a click…..$150 total spend (my money plus Googles) at $2 a click…..I figured SEM would generate around 75 visitors to the blog. Oh man, was I wrong? I didn’t realize that the cost per click in India was so low…..around $0.07 a click. As of last night, SEM generated blog traffic just below 600 visitors in about a week with a spend of only $40. Most of my visitors are from India but they are engaging in the blog as well as visitors from other sources and countries….at least as measured in page visits per visitor. The visitors from India don’t seem to be too willing to click like or hit share or even comment. Hey, if you are from India, you are welcome to break the trend and leave a comment. Let me know you’ve been here.

So 90% of the traffic generated was from SEM. That’s great on one level. It well exceeded my expectations and will help my SERP rankings a bit, as long as I keep advertising. I don’t have any expectation that I’ll keep advertising though, since I don’t have any way of making money on my blog other than advertising……which isn’t very lucrative. (I’ve spent $40 in SEM and I earned $0.03 in advertising fees. I do have one affiliate marketing post where I signed up for affiliate marketing for WordPress and put up an offer of 20% off this month. That was the only reference to affiliate marketing BTW and no takers.

Where did the other 60 or so visitors come from? The next three sources of blog traffic were from LinkedIn, WordPress reading area and Facebook. I don’t really use Facebook but I have a lot of connections on LinkedIn. I’m not really a Linked In Open Networker (Lion) but I’m pretty free with gathering links. This blog has also been around so I do have a few followers. I think, though, that the traffic that came in through WordPress was probably more due to the interactions I had with other bloggers. I’ve read more blogs in the last month than I have in the last year…..probably longer. Whenever I read a blog, if I had anything that even remotely contributed to their post, I added it in the comments. Leaving comments behind does leave a link behind but I believe that the biggest lift I got was from the bloggers themselves checking me out. That is not a scalable activity though. Sure, I spent an hour or so a day interacting with other bloggers which got me dozens of visits but there is no way I could have invested the time to turn that dozens into thousands. There is simply not enough hours in the day.

Anyway, my blog’s “day” ends at 9 PM eastern time……..at least it does according to where the traffic stats are assigned……I have no idea why. So just over a full day left and I’m over 300 visitors away. Unless you go on a massive sharing, liking, commenting binge on my blog and blog posts, I’m not making it. I might report in one more time tomorrow but I’ll give a full reporting on Saturday.

Oh, BTW, I’ve decided to NOT assign this to my incoming fall class. I’m going to blog at a weekly rate (or twice a week) over the course of the fall semester. I’m sure I’ll learn a whole lot more over the next four months. Assuming that I’ll teach again in the spring semester, I might assign the blog to them.

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Taking a Blogging Break – 30 Day Blogging Challenge

Update – Day 5 of Challenge and 3’rd post: I think I may have a done a little bad math in my last post. By “may have,” I mean I totally messed up the math. Forgot to carry the two or some such thing. Basically, I correctly stated that I was looking at two days of traffic but then when I then went to compute my average run rate, I assumed the cumulative traffic was daily traffic, instead of two days worth of traffic. That is, I doubled the traffic in my calculations. And they call me analytical. You can see my mathematical blunder here: https://wolskisuccesspartners.com/2019/08/03/30-day-blogging-challenge-pictures/

Updating the math…….and doing it correctly this time…..in five days, we have had 31 unique visitors….I might be two of those, so let’s call it 29 unique visitors. That’s an average of 5 a day (I’m intentionally rounding this time, so the math is still good)…..up from the old reliable one to two unique visitors a day but no where near the 30+ we would need a day to hit a 1000 unique visitor target. Worse yet, five days have already passed with us fairly massively underperforming our target. As any good sales or marketing professional knows, when you underperform your quota in the beginning of the month, you have to over drive it for the rest of the month. We need a daily average of almost 40 unique visitors for the rest of the month to hit our target……..the plot thickens and the challenge becomes…..challengier??

oh no

Doing my research for posting today, I got a little humbled by another blogger, Cristian Mihai. Cristian writes a blog about blogging. Today he wrote about the purpose of blogging; namely “people.” People connecting. People discussing. People sharing. Etc. And I’m dedicating a month all about gaining and growing blog traffic. Yes, people are at the heart of it but I’m being pretty mercantile about it. Read about it on his blog here https://wordpress.com/read/blogs/79658252/posts/3019. He definitely has a point…….and now back to total commercial motivation.

Two things I have done in this post that helps build traffic are first, I linked to my own article at the end of the first paragraph. Some readers will be interested in more reading or background material. By linking to your own posts, assuming you are providing some interesting content, the unique visitors you do gain are of higher value as they are spending more time on your blog and clicking on links.

The second thing I did was to link out to another (higher traffic) blog. Cristian Mihai is a blogger (mentioned above) with a blog on wordpress. As I’m also using wordpress, I know that he will get a pingback that I linked to his blog. This is a passive way of gaining some interest from blogs that have a higher traffic. I’m putting together a post on how to more actively build links from other higher authority blogs but for now, we will stick with passive.

One thing I will do today that is active is to ask for you to like this post and share it. Please click any of the buttons that look like below:

Well except these buttons. They are only for demonstration but click any of the other buttons to share on your own social media. Thank you

What’s stopping you? Hint: It is probably you.

One of the most common excuses for NOT doing something is lack of preparation.  In an Hewlett Packard annual report, they say the men will apply for a job when they are only 60% confident in their ability to do the job while women will only apply when they are 100% confident in their ability to do the job.  Imagine how many capable women decided to not apply for a job that they would have excelled at.  How many opportunities were missed because they wouldn’t even apply.  Speaking as someone who has hired people, there were times that I would have loved to meet someone who was only 85% ready for the job as listed because I didn’t have enough strong candidates for the role.

This isn’t just about jobs either.  Are you pursuing a dream?   Are you spending your time doing the things that you love and are taking you to a place you want to be?  It not, what is holding you back?  Are you waiting for some else to tell you that you are ready?  They never will.  Are you using the excuse that you aren’t prepared yet?  STOP!  In reality, if you aren’t taking actions today to move you toward your dreams, the only one at fault.  The good news is that you can change that right now.

Each morning, ask yourself what can you do today to improve your life and your community.  Ask yourself what small action can you take.  If you have a little voice in your head, note its concerns because it may have something important to say but don’t let it stop you.

Take the leap.  Pack your parachute on the way down.

Tell me in the comments what’s holding you back.  I’ll share what I can that might help.

Please share because your friends may be holding themselves back right now.