Tag Archives: adwords

Oh India! – 30 Day Blogger Challenge

My blog traffic has shot through the roof and it is almost all from India. Two days ago, I noticed that I started getting decent (or, at least, generating blog traffic I thought was decent) coming out of Ghana. I don’t know for sure but I felt like the growth in my Ghanaian traffic was linked to starting adwords advertising last week. Looking at where my readers were coming from, geographically speaking, I realized my blog could be interesting to English speaking people anywhere and I expanded my adwords campaign to include more countries with English speakers, including India.

Oh man, I thought I broke something.

Look at my blog traffic for the last three days. The last bar in the chart is today which has a few more hours left in it. 90% of the traffic is from India. I got nervous at first and admittedly second because prior to expanding the ad’s geographic target, I was paying more than a dollar per click. That upward surge looked like it would cost me three to four hundred dollars.

Fortunately, the clicks in India cost mere pennies each instead of the dollar or two clicks in the US and Canada were costing. It made driving blog traffic significantly more affordable.

I checked to see if this new blog traffic had any value by comparing the number of page views per unique visitors. It has remained fairly constant for the last month at around 1.3 page views per unique visitors.

Definitely consider adding India to your ads if you blog is not geographically relevant. You may not get the same number of clicks in India if your blog is all about restaurants in Chicago, for example.

Please give a like and/or share and follow the blog if you’d like to read more in the upcoming weeks. Leave a comment if you are from India. I’d love to hear from you.

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Generating Blog Traffic With Adwords – 30 Day Blogging Challenge

Update: Day 15 and Post 5 of the 30 Day Blogging Challenge. I’m averaging a post every 3 days. My original goal was every other day…..I’ll have to up the effort a bit. That is especially important considering how blog traffic generation is tied to the days I post. See here:

Those unique visitor traffic spikes on August 3rd, 5th, 9th and 13th are the days that I posted on my blog. Those days with one to three unique visitors are the days that I didn’t generate a blog post. Two things come to mind looking at this. First, I need to post more regularly to generate traffic. Every other day isn’t sustainable during the school year as I go into professor mode but I can sustain that for the rest of August. Second, my blog traffic is coming from very short term sources. My blog is linked into my LinkedIn account and Facebook. The majority of my blog traffic is being generated from these sites. WordPress reader is a distant third. Notice how my blog traffic isn’t being generated by search terms…..yet? My traffic is coming largely from my network with a few supporting shares from readers…..(thank you and please continue to like and share.) Getting traction on search engines take time. Coral Ouellette suggests it takes three to six months before search engines will notice all the hard work you have done on your blog. This suggests that the work I’m doing now will really start to pay off in the fourth quarter in terms of generating blog traffic. Therefore, since my challenge is generating unique visitors in August, I need to take other actions……i.e. Google Adwords.

Paid search, in my opinion, works best for websites and blogs that earn their income directly. That is, instead of relying on blog traffic generating ad income, the website is selling something – whether or product or a service. Figure each unique visitor will cost you in the neighborhood of $2 to $3 each. Unless you are converting people with a sale in excess of that, the ROI just isn’t there. In the long run, search engines is the best source of new traffic…..of course, you need to stay on top of your current readership and provide content and communication so that they continue to come back. I just don’t have 3 to 6 months to wait in a 30 day challenge to generate traffic.

My blog is on wordpress. WordPress offers business and premium subscribers a $125 Google adwords credit when you chip in $25 of your own. I’m taking advantage of that. Setting up an adwords ad is really rather easy. Once you put in your website, the tool starts making recommendations. I didn’t go with very many of them….I’m just that kind of guy…but it was nice to have a starting point. It took about five minutes and I don’t think it looks too bad. What do you think?

If you tried to click the picture above……the ad text is motivating enough but you don’t need to click the add because you are already here. Since this month is all about the blogging challenge, I focused my ad on that. Google helped suggest words to use. They are all around blogging and generating traffic and I’ve directed the traffic to all go to my main page.

The ad should kick off within the hour. The spend of $150 over a month is really only expected to get me 2 to 3 incremental visitors a day. If I was going to try and pick up 900 unique visitors over the course of the rest of the challenge, I would need to spend something like $120 a day. Yeah. I’m not doing that. I’ll keep you posted on how it goes. Check back often and, of course, like, share and follow please.