My blog traffic has shot through the roof and it is almost all from India. Two days ago, I noticed that I started getting decent (or, at least, generating blog traffic I thought was decent) coming out of Ghana. I don’t know for sure but I felt like the growth in my Ghanaian traffic was linked to starting adwords advertising last week. Looking at where my readers were coming from, geographically speaking, I realized my blog could be interesting to English speaking people anywhere and I expanded my adwords campaign to include more countries with English speakers, including India.
Oh man, I thought I broke something.
Look at my blog traffic for the last three days. The last bar in the chart is today which has a few more hours left in it. 90% of the traffic is from India. I got nervous at first and admittedly second because prior to expanding the ad’s geographic target, I was paying more than a dollar per click. That upward surge looked like it would cost me three to four hundred dollars.
Fortunately, the clicks in India cost mere pennies each instead of the dollar or two clicks in the US and Canada were costing. It made driving blog traffic significantly more affordable.
I checked to see if this new blog traffic had any value by comparing the number of page views per unique visitors. It has remained fairly constant for the last month at around 1.3 page views per unique visitors.
Definitely consider adding India to your ads if you blog is not geographically relevant. You may not get the same number of clicks in India if your blog is all about restaurants in Chicago, for example.
Please give a like and/or share and follow the blog if you’d like to read more in the upcoming weeks. Leave a comment if you are from India. I’d love to hear from you.