Apparently I’m huge in Ghana – 30 Day Blogging Challenge

Ghana is a land of 30 million people on the ivory coast in Africa. They have a growing blended digital and industrial based economy. They’ve launched a satellite in 2017 and apparently they are huge fans of my blog. Here’s a shout out to my Ghanaian readers…….OK, I had to lookup “Ghanaian.” At least, that’s what happened after I started using Adwords in an attempt to drive blog traffic.

I’ve been watching the region my traffic has been coming from. Last year, the majority of my traffic came from the US and Canada. Makes sense. I’m in the US, writing in English and most of my contacts are either US or Canadian. When I assigned myself this challenge to generate more blog traffic, I started seeing a spike in traffic from India. OK, I thought. I have my blogged linked directly with my Facebook and LinkedIn accounts. I have friends and associates from India. Huge population. Lots of English speakers…..ok, maybe I was picking up readers from their contacts. If so, welcome. Happy to have you. Everyone, whether you are from Ghana or India or U.S.A. or anywhere else, leave a comment with your country name. It would be very interesting to see whether your comments match with the blog statistics.

I started using Adwords to drive traffic, suddenly Ghana became a top source of traffic for me. On my ad, I did specifically include U.S. and Canada as my target regions. Unfortunately, I only have the “premium” WordPress account and can’t install Google Analytics. Therefore, I can’t tell specifically if my Ghanaian traffic is coming from the ad or not but the coincidence is pretty significant. Now that I’m putting my words down in the blog, I’m not sure why I limited advertising to just US and Canada. If there is an English speaker in the middle of Asia who wants to read my blog, please do.

Just to see what happens to my blog traffic, I just went into Adwords and added United Kingdom, Australia and India. Just in case the U.S. does buy it, I added Greenland too. Having your country sold out from under you can be a bit disconcerting, so I want to be especially welcoming to any Greenlanders reading.

I’ll report back in a few days to if any insights. Oh, I almost forgot. My adwords budgets was only $5 a day for a month. I’ve increased that to $20 a day. I figure I’ll leave it there for a few days. I’m still trying to get as many unique visitors within my 30 day challenge, although at this point to hit my 1000 visitor target, I’m going to need 700 people to suddenly find me on the last day. Hey, please help out, if you can. Hit the like and share buttons. Who knows, maybe you know someone in Ghana who has not yet discovered my blog.

30 Day blogging Challenge Update: This has been a great experience already and I still have a week to go. I’ve had over 200 unique visitors this month already…..not bad considering that I only averaged 50 or so a month for the last year. Admittedly, I think I only posted two or three times this calendar year before I started the challenge. Actually, I just checked. I only posted once this year. It was a nice little post that got a little spike in traffic and a lot (for me) of likes. Please check it out if you are interested. It has been a lot of effort, just for an additional 150 people but I do think it will have a lasting impact, should I choose to continue posting.

At this point, I think once the challenge is over, I’ll keep posting around one post a week. My new niche, as wide as it is, will be posting about the content I’m presenting to my Foundations of Marketing class. I have to prepare for them each week anyway, so I can put together a few hundred words about the topic of the week pretty easily.

I’ve read a lot about SEO this month and I’m still unsure. Is it better to post frequently with smaller posts or to post less frequently but with longer posts? For example, if you are going to write 2000 words a week, then are you better off writing once a week a 2000 word post or writing four times a week with 500 word posts? I’ve read that the SEO spiders like the longer posts better and you can get a better SERP page ranking for your post with a post of, at least, 2000 words. On the other hand, the smaller posts are quick reads. Easier to maintain a regular schedule and each post has a chance to connect with your followers. If you already have a 1000 followers, pinging them every other day with an enjoyable quick read might be just the thing to keep them coming back. I guess the biggest factor is what will you actually do. If writing something, anything, every other day is daunting, then try to make a longer post weekly. If the idea of a massive post scares the heck out of you, then focus on smaller posts but more frequently. For the record, including this sentence, this post is right about 900 words. It is not going to dominate any SERP positions I guess but I feel like it is long enough. Trying to double my word count here seems like it would be a very long read. Hopefully, you enjoyed it and will give a like and a share and even leave a comment, even if it is just telling me where you are from.

When Should I Post – AKA 9:34 AM – 30 Day Blogging Challenge

Hey, quick intentional tangent. Are my pictures showing up with a pink hue over them? Everything looks fine in draft mode but wanted to check something on my blog and went to the actual version. Most of the pictures, especially the feature picture, were all pinked out. Could someone comment please and let me know if you see the same thing. Better yet, if you see the same thing, do you have any ideas on how to fix that?

We’ve talked a little about frequency of posting. To summarize, your blog posting frequency should be in line with the expectations of your target reader, i.e. your intended reader. A political blog or what’s in the news type blog could easily be updated daily or even multiple times a day. A reader who is expecting you to bring them the news or, at least, offer your unique perspective on the news, will not feel like they are being spammed with frequent posts. You can talk about Moscow Mitch in the morning and Sleepy Joe Biden in the afternoon…….I took a swipe at both sides, so don’t get excited. This isn’t a political blog and I’m not taking sides……..here. On the other hand, if you are blogging about top things to do in your town of 3000 people…….you probably need a little gap time in between posts.

See the source image

But the question comes up of what is the best time to post on your blog or what is the best time to post on social media. To a certain degree, you need to understand your target customer a bit and the niche that you are trying to fill. Posting about how service X can really save your business money on the weekend, probably won’t get the traction is would than if you posted it during business hours. On the other hand, if the businesses you are trying to reach our more typically side gig type business (MLM, Uber driver, etc.), you may do better posting on the weekend. A hangover cure post is more interesting on a Sunday than on a Wednesday……for those of us no longer in our twenties.

Generally speaking, most blogs get better traction when they are posted on a Tuesday or a Wednesday. Usually, Monday is reserved for catching up on personal emails, work emails, hearing about co-worker’s weekends etc. Something posted on a Thursday or Friday may get a few early readers but then people tend to get caught up in their weekend. By the time they are back to reading blogs, your blog has fallen down in priority as other people are posting as well.

The best time of day is between 9:30 AM and 11:30 AM east coast time. I know I follow the habit of getting up in the morning, checking my emails and doing what I must get down. Then a bit later in the morning, I will check out if there is anything interesting posted. I may not check again that day. That, multiplied by a few hundred million, tends to make that mid-morning post more successful than a post posted later in the day. Keep in mind too that 9:30 AM on the east coast is 6:30 AM on the west coast. This range to times does try to target the best time on average across the nation. Local blogs may want to adjust accordingly.

See the source image

Many blogging platforms have a tool that allows you to schedule a post. You can schedule, not only time of day, but also days or weeks ahead. This is a great feature if you aren’t going to be able to dedicate time for your blog and you know it in advance. You can write a number of posts and schedule them to launch at the appropriate times. Say, you want to maximize your blog traffic using the rules of thumb above, then you can write a number of posts and schedule them to launch on Wednesday and Thursday at 9:34 AM for weeks in advance. I’m just about done with this post but it is only 8:10 AM eastern……I just scheduled it for 9:34!

See the source image

Now, I have my blog set up to automatically feed into my Facebook page and my LinkedIn page when I post. That may not be the best scenario for generating blog traffic though. Sproutsocial, Elizabeth Arens wrote a great summary on best time to post on social media. I’ll summarize her post here but if you are interested in this topic, you may want to go give it a read. I won’t be offended.

In sum, each social media platform tends to draw a different population of people and, even if someone is on two different social media platforms – as many of us are – we engage in the platforms differently. Additionally, content ages differently on different platforms. For example, I’m connected to 800 or 900 people on LinkedIn. Even so, people post or engage with posts on LinkedIn as such a slow rate that new post could stay near the top of my page for a day. I don’t really use Facebook much but many people do……and when they do, they tend to engage with a lot of posts all at once. If you have something pop up on Facebook for me, if I don’t see it within the hour, it will likely be a few pages down already.

Therefore, to maximize blog traffic drawn to your site through social media, you may want to disconnect the automated post to social media and time each one differently. For example, Facebook Engagement is highest between 9 AM and 3 PM. But look at how that changes from day to day. Post any time during mid-day on Wednesday and you are good. If you are posting on Friday though, do it before lunch or forget about it.

Facebook global engagement

LinkedIn, because it is (almost) entirely work focused, has a different pattern. It is still skewed towards the morning but you can still be pretty impactful by aiming for the after lunch crowd.

times to post for linkedin

I think the subject matter of your post also will affect engagement here too. For example, a lot of the morning traffic are sales people checking out their targets for the day while the after lunch and the 7 PM crowd may be more people looking for a new job. Nothing says “get me out of here” than meeting an old friend for lunch who is happy with their job, except maybe going out with work friends and realizing that they are all looking to leave.

Update for blogging challenge: Day 21 and blog post 8. So I haven’t been successful at driving the blog traffic I had hoped. I’ve only been able to generate less than 200 unique visitors so far this month. At my current rate, I’m going to end up with around 250 to 300 visitors this month. My blog traffic is averaging around 15 a day but a significant portion of that is from SEM (Search Engine Marketing), i.e. my Google Adwords spend. Yesterday, for example, I did only get 11 unique visitors and 9 of them were from Adwords. Somehow they don’t feel the same to me. It is like I didn’t earn them. I also didn’t get as many likes or shares as I’m averaging on days without the Adwords. Were I intending this to be a money making blog, I probably would continue with advertising for a while……longer if I could prove the people the ad brought in were buying/subscribing/etc.

Overall, I’m pleased. I think I’ll work more on the website over this semester and, assuming that I am teaching the same course in the spring, I’ll launch this as a semester long project in the spring. What do you think? Leave a comment and let me know.

3 Things I’ve learned in a Weekend with Adwords – SEM

I’m trying to dramatically grow my blog traffic this month. As part of that effort, I launched my first adwords campaign on my personal blog Thursday morning. It is now Monday. My overall impression, admittedly early, is mixed. I am only targeting a spend of around $5 a day, so my expectations are measured appropriately. I do think that level of spend is realistic for a small, new online business. That’s nearly 2 grand in search engine marketing over a year, just using this one tool. So? What did I learn?

First, things take a while. I’m sure my original giddiness of…..ok, I’m placing the ad….was probably typical of a lot of new bloggers. I swear that somewhere in the ad creation process, google said ads typically go active in about an hour. Mine took ten hours. That’s ten hours of me checking the ad campaign for new impressions and clicks and then checking my stats for new blog traffic and then back to the ad campaign again. I grew impatient with Google. My wife grew impatient with me. When I saw that first impression go live, it was a huge relief…..and then nothing.

It is very different doing this on a personal level than at work. At work, I email the digital team and asked them to place a couple of ads around my product. I’d give them a campaign brief and forget about it. Then reports/results would start to show up in my in box weekly. Beautiful. This experience was not that.

My take away from this learning? Once you hit “approve,” walk away. Or, at least, move on to another project. Leave it alone. Let the ad happen and your blog traffic grow unattended for a few days.

Second, be sure to spend time with your key words before you launch the ad. Google does look at what you are linking your ad to and suggests key words. That is a good place to start. It can also be a little eye opening. If Google comes back with a lot of words that you don’t think really capture your blog…….you have some thinking to do about your content because that is what the search engine is seeing. You may have intended something else but your writing style is going to attract a certain type of blog traffic…..maybe it isn’t the type of traffic you intended.

After the first full day of results, I only 32 impressions and one click. I know I was only spending $5 a day but somehow I was expecting more.

In Adwords, you select the key words that you want your ad to be associated with. Then the tool gives you an estimate of potential audience size, see below.

My original key word list only had around 500,000 estimated audience size. In addition to my small spend, having a small audience definitely wasn’t going to lead to a high growth in blog traffic. I played around with a few different key words, each time looking at the change in potential audience size. Eventually, I added key words related to website design. Those, along with a couple of other changes, increased the potential audience size to over two million. Just for giggles, I checked Reuben and it had nearly a million people a month all by itself…….that’s a popular sandwich.

Adwords does show you which words are giving you the most impressions and clicks. The late key word additions of Website Designer and Website Design are giving my half my clicks. Traffic on your website is getting a lot of impressions but, so far, no clicks.

In terms of getting clicks, website design is doing well, although I question the quality of those clicks. In my blog, especially this month, I’m talking about growing blog traffic which could be related to growing website traffic but it has nothing to do with website design. I have noticed that over the weekend, while I did have the blog traffic from the SEM the number of page views per visitor went down. I also didn’t get any likes or shares. I’ve found that I typically get 1 like for every three visitors. This weekend, nothing. By the way, now would be a good time for you to take a moment and hit like or share on this blog post.

Are website design giving me lower quality traffic? Perhaps. Think in terms of the sales funnel. They might be giving me more blog traffic at the top end but then the visitors are abandoning the site faster, making for a wider top to my funnel.

I will let the key words ride for a few days before I decide to change them up. The problem with a wide funnel with quick drop outs is that I’m paying to bring them in. If these visitors are not finding my blog relevant, then their traffic isn’t going to do me much good in the long term. I’d rather fewer people who are going to stick with me for a while than a lot of people who I will never see again.

Third, search engine marketing can drive blog traffic but be careful how you spend it. Given my comments in the above paragraph, think about how expensive it can be to drive the “wrong” traffic to your blog. I’m paying a little less than $2 per click. If I bring in people who are not my target audience, then that money is largely waisted. Not only should we be sure our key words are appropriate and relevant to your blog, craft the ad to be crystal clear about what you are offering. An ad about a Reuben sandwich might bring visitors to my blog but they would be the wrong people. They would be hungry people, just not necessarily hungry for my content. Also consider where you are linking the ad to. I linked to my home page, which seems to make sense. I don’t have a lot of pages and my topics are all related. If your blog has a lot of different content and your ad is just focused one piece of it, link directly to that piece. Don’t make your traffic work for it. Each time you ask a person to click to get to content relevant to them, is an opportunity for them to leave.

30 Day Blogging Challenge Update: I averaged over a dozen unique visitors a day over the weekend. For a blog that had an average traffic of one to two people per day, that is a pretty good increase. I’m “happy” about it. So why the quote marks around happy? This challenge was to grow my blog traffic to a 1000 over the month of August……so a little over 30 visitors a day. I’m at 8. Because I have under performed the first half of the month, I’m going to have to hit 70 a day for the rest of the month……..70 is more than a dozen…….a lot more. The happy part though, is that the real goal of this challenge was to see if I should assign this as a semester long project for my class. I think it is a good project but right now I don’t think I should assign it this semester. I need to sit on it a bit.

Google Adwords Spend Super Quick Update -30 Day Blogging Challenge

I had a couple of people ask for an immediate results report on my Google Adwords spend. Here is it. Keep in mind that I’m only targeting $150 a month in spend, so $5 a day. According to Google’s estimate, this $5 dollars a day should have given me about 1000 impressions and, with a 0.5% click through rate, approximately five unique visitors a day…..who’s to say what they would have done once they clicked through. Maybe bounced out….maybe hung out and read a while.

One thing I apparently misunderstood. I swore that Adwords gave me an estimate of an hour before the ad was placed. It was more like 10 hours…….with me clicking update page every five minutes. The ad, my ad, didn’t get placed until Thursday evening. It has been active for about 12 hours at this point……although over the middle of a Thursday night….and has given 9 impressions and zero clicks. On the positive side, it hasn’t generated any cost for me yet either. You only pay once someone clicks on your ad.

I should note that different subject matters will affect what time of day is most productive. Having your blog about great lunch places posted around 11 AM with your ad running from 11 AM to 2 PM probably makes a lot of sense. The number of people googling lunch places at 2 AM is probably rather small……I’m assuming here.

I was hoping that 10 PM wouldn’t be such an odd time for amateur bloggers to be out there looking for tips. I’ll let the ad run over the weekend and potentially Monday before I make any adjustments to it. There is always a risk of adjusting your marketing efforts too quickly.

I’ll be back in a few days with more of an update.

Generating Blog Traffic With Adwords – 30 Day Blogging Challenge

Update: Day 15 and Post 5 of the 30 Day Blogging Challenge. I’m averaging a post every 3 days. My original goal was every other day…..I’ll have to up the effort a bit. That is especially important considering how blog traffic generation is tied to the days I post. See here:

Those unique visitor traffic spikes on August 3rd, 5th, 9th and 13th are the days that I posted on my blog. Those days with one to three unique visitors are the days that I didn’t generate a blog post. Two things come to mind looking at this. First, I need to post more regularly to generate traffic. Every other day isn’t sustainable during the school year as I go into professor mode but I can sustain that for the rest of August. Second, my blog traffic is coming from very short term sources. My blog is linked into my LinkedIn account and Facebook. The majority of my blog traffic is being generated from these sites. WordPress reader is a distant third. Notice how my blog traffic isn’t being generated by search terms…..yet? My traffic is coming largely from my network with a few supporting shares from readers…..(thank you and please continue to like and share.) Getting traction on search engines take time. Coral Ouellette suggests it takes three to six months before search engines will notice all the hard work you have done on your blog. This suggests that the work I’m doing now will really start to pay off in the fourth quarter in terms of generating blog traffic. Therefore, since my challenge is generating unique visitors in August, I need to take other actions……i.e. Google Adwords.

Paid search, in my opinion, works best for websites and blogs that earn their income directly. That is, instead of relying on blog traffic generating ad income, the website is selling something – whether or product or a service. Figure each unique visitor will cost you in the neighborhood of $2 to $3 each. Unless you are converting people with a sale in excess of that, the ROI just isn’t there. In the long run, search engines is the best source of new traffic…..of course, you need to stay on top of your current readership and provide content and communication so that they continue to come back. I just don’t have 3 to 6 months to wait in a 30 day challenge to generate traffic.

My blog is on wordpress. WordPress offers business and premium subscribers a $125 Google adwords credit when you chip in $25 of your own. I’m taking advantage of that. Setting up an adwords ad is really rather easy. Once you put in your website, the tool starts making recommendations. I didn’t go with very many of them….I’m just that kind of guy…but it was nice to have a starting point. It took about five minutes and I don’t think it looks too bad. What do you think?

If you tried to click the picture above……the ad text is motivating enough but you don’t need to click the add because you are already here. Since this month is all about the blogging challenge, I focused my ad on that. Google helped suggest words to use. They are all around blogging and generating traffic and I’ve directed the traffic to all go to my main page.

The ad should kick off within the hour. The spend of $150 over a month is really only expected to get me 2 to 3 incremental visitors a day. If I was going to try and pick up 900 unique visitors over the course of the rest of the challenge, I would need to spend something like $120 a day. Yeah. I’m not doing that. I’ll keep you posted on how it goes. Check back often and, of course, like, share and follow please.

SEO – Generating blog traffic -30 Day Blogging Challenge

30 Day Challenge Update: Day 13 and Post 5. Five unique visitors came to my blog in the last three days……No. That is not a daily number. Just for giggles, I did the math. For the month so far, we’ve averaged about five unique visitors a day and we need around 55 unique visitors a day for the rest of the month to reach our 1000 person goal. Generating blog traffic has not been a huge success so far. This is not looking good for our hero…….that’s me, I’m the hero in this story in case you weren’t sure.

I did have a very brief conversation with Tony Hymes who “helps brands capitalize on digital opportunities.” Basically, I wanted an opinion from someone who does digital work for a living on whether trying to generate blog traffic and grow that blog’s traffic was a reasonable semester assignment for college students (we can’t forget this is all about the kids…..ok, occasionally I have forgotten that, focusing on generating blog traffic but I keep reminding myself about it…..that counts for something…right?)

Grading the students on generating blog traffic is probably not fair. I might not feel that way had I generated more blog traffic I was hoping for…..so I guess that is a positive outcome of this experience. Tony suggested, and I think it is a good suggestion, if I do assign this exercise to make the grading based around having a plan, utilizing good SEO technique, etc.

Anyway, let’s use that as a good jumping off point to get to generating blog traffic through SEO.

First, what is SEO and why is SEO important. SEO stands for Search Engine Optimization. Basically, it is crafting your website or blog in a way that will get you a higher rank on Search Engine Results Pages – also known as SERP. It is important because 90% of clicks are going to go to the first ten results. We can talk about paid search and interacting with other blogs and forums and etc., etc. and etc. to generate blog traffic in later posts. The majority of blog traffic generated, especially traffic that comes from outside your immediate circle of friends, will come from searches. There are two main ways to get searches to work for you, i.e. helping generate more blog traffic. First, is showing up higher in search results and, second, is making sure that you are competing on more focused searches.

What do I mean by more focused searches? “Food” vs. “Sandwich”. I just googled both food and sandwich. Food has 11.4 billion results and sandwich only has 1.1 billion results……that means in the food search, you have 11.4 billion competitors for traffic and in sandwich, you only have 1.1 billion competitors. Fewer competitors are better than more competitors. Think of it this way, you are all trying to generate blog traffic but nothing you do can actually increase the amount of a specific search term. You are just trying to direct of those searches towards your blog. If you can narrow your search terms down more, say to “Reuben,” then you have merely 38 million competitors. Of course, if your blog is about food in general, then you don’t want to limit yourself to just “Reuben,” as nice of a sandwich as it is. On the other hand, if your blog is all about love and appreciate for the sandwich called a Reuben, then you want to concentrate your search efforts on Reuben more than on food. I am a big fan of not walking away from “food” but just focus more on “Reuben.”

Second, how do you improve your SERP (Search Engine Result Page) placement by using SEO (Search Engine Optimization) to generate blog traffic. You start by first understanding your blog and your possible search terms. Moz is one of my new favorite websites. Check out the results of their search terms below for “blogging traffic.”

Check out the keyword suggestions. “Blogging traffic” gets less than 10,000 searches a month but “How to increase blog traffic wordpress” gets between 11,000 and 50,000. Or simply “generating blog traffic” gets between 51,000 and 100,000 searches a month. What do you do with that information? Well, what I did was to pick a key term (in my case “generating blog traffic” and then reread the post while still in draft mode. I rewrote sections to include “generating blog traffic” or similar terms throughout the post, especially in the title. A lot of that rewriting was just making sure that I avoided using pronouns. I’ve bolded them to show each time where I rewrote a sentence or two to include generating blog traffic…..I’ll stop bolding now…..because it was getting irritating. I also made sure to name my images to have something to do with generating blog traffic. I only picked the one term but had this been an ongoing challenge, I would have picked the top several terms and worked them into the blog. Keep in mind that the post text is not your only opportunity to include the key search terms. For example, include your key terms in your titles, as names of your pictures and in your “about” section. If you blog is focused, then you can really help your ranking by sprinkling your top three search terms in the majority of your blog posts. If it is a new blog you are creating, using key word search terms in your blog’s title and website name will really be helpful.

One word of caution though. Don’t just pack your post with the search term a thousand times. Had I simply wrote: generating blog traffic, generating blog traffic, generating blog traffic over and over, the search engines would figure out that I’m spamming them and knock me lower in the SERP – Search Engine Result’s Page – countering what I was looking to accomplish.

Now look at the SERP Analysis from the Moz results. Two of them offer a list of 7 or 25 strategies to generate blog traffic (ok, I snuck one more in there). People love lists. Generally speaking odd numbers work better than even numbers, except ten. “3 ways to generate blog traffic” (see how easy it is to work your key search terms into the article?) works better than “4 ways to generate blog traffic” (one more time!). The third top site title has a 5 step plan. Yes. People love lists, especially lists with odd numbers. For example:

For giggles, I ran Reuben through Moz’s Key Word Explorer:

Wow. 100,000 searches are reuben sandwich. Make sure your title includes the word “recipe” as well.

Please like and share if you found any of this interesting, useful or if you just support the cause.

It is a challenge – 30 Day Blogging Challenge

Update: Beginning of Day 9 and blog post number 4. The results are mixed. I made my last post three days ago and the initial traffic was amazing. We had nearly 30 unique visitors on that first day. The next day, you ask? ONE!!!! One visitor. That’s it. Three likes, which was nice. To be completely honest, that one visitor went to a post I wrote two years ago……..not challenge related at all. The day after that? Yeah, I don’t want to talk about it……..but I will because it is you. I wouldn’t do this for anyone else. The second day after my last post was two visitors. At least, their traffic was challenge related.

The days are ticking away and the traffic is inconsistent at best and is still very light. I mentioned some passive ways to improve traffic. What we need now is

One active measure you can take to get your blog out there is to get talked about in the media…..ok, so how do you do that? Well, luckily, someone has already done a lot of the hard work. How do you think reporters find experts for their articles? “Help a reporter out”, also known as HARO, is a website that you can join for free at https://www.helpareporter.com/. Once you sign up, you will get two to three emails a day with lists of requests from someone looking to write an article (or a radio or television piece). You then can email the author/reporter with your answer to their request, a short bio (yours preferably) and your contact info, including your blog. If the author is interested, then they will contact you about their desire to use your input. If they do, you will credit and your blog will receive a mention and probably a link.

The emails you receive from HARO are broken down by topic, “Biotech and Healthcare” and “Business and Finance” for example. HARO isn’t going to be useful for every blog because of the subject matters the reporters are interested in. From the few emails I’ve received already, it appears that if your blog is about sex and intimacy, travel, decoration ideas or anything medical…..you will strike it rich at HARO. You do need to respond pretty quickly though. I did respond to one request on how social media fits into integrated marketing. I submitted my response about 12 hours after the HARO email and I got a response that already received the responses they need.

One interesting feature of the HARO requests is that it (generally) tells you which organization is requesting help. Two of the requests in this mornings email came from Andrea’s World Reviews. This allows you to go check out the site and see if it is the right fit for your blog. You can also get an idea of how much traffic the site has. Use a tool like – http://www.siteworthtraffic.com/ – to get a lot of great data about the blog. I put Andrea’s blog through their tool and see that they estimate she is getting 524 unique visitor’s a day……which is 15k visitors a month….or 15 X my goal for this challenge. I am humbled.

I will review the HARO emails and let you know if future posts whether or not I’m successful getting placement. I haven’t seen a lot of requests for marketing as of yet but I’ll keep looking.

I’m interested. What do you think of the challenge so far? Is this an interesting challenge for students in a marketing foundations course? Any suggestions on how to make it more successful. Please leave me a comment and let me know. Additional, as always, please hit the like and share buttons.

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Marketing tidbits for yourself and your business

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