Category Archives: 30 Day Challenge

One Day Left and I Have Learned So Much – 30 Day Blogging Challenge

I started this blog challenge with the stated goal of generating blog traffic of 1000 unique visitors in 30 days. That would be a 30 fold increase over the several months prior. The real goal, however, was to try out blogging as a valid homework assignment for my upcoming class of Foundation of Marketing…..as a semester long project. It doesn’t look like I’m going to hit the thousand unique visitor goal but I this has been an incredible experiment. I didn’t hit the numerical goal but I definitely hit the learning goal.

Let’s talk numbers first. My blog had been averaging 30 or so unique visitors a month……which is actually impressive since I only posted once this year. Right now, August’s traffic is at 666 unique visitors…….yeah really but with your visit, I’m at least up to 667. I went from 1 blog post in the prior seven months to 13 in August. Honestly, I don’t think that is a rate that I can maintain. Good for a scrum activity to build content but I simply don’t have that much to say. Going forward, I think I’ll maintain a one to two post a week cadence.

Where did all of these visitors come from? Well the majority came from search engine marketing, also known as SEM, also known (in this case) as Google Adwords. There are a lot of ways to do SEM, Google Adwords is probably one of the easiest for a newbie blogger. Many blog hosting platforms are already set up to work seamlessly with Google Adwords. Several even offer credit for your first ad. WordPress, my platform for example, offered $125 free advertising with a minimum spend of $25. That beats a BOGO offer……by a lot. I wasn’t expecting much out of SEM, to be honest. My experience has been that you pay around $2 a click…..$150 total spend (my money plus Googles) at $2 a click…..I figured SEM would generate around 75 visitors to the blog. Oh man, was I wrong? I didn’t realize that the cost per click in India was so low…..around $0.07 a click. As of last night, SEM generated blog traffic just below 600 visitors in about a week with a spend of only $40. Most of my visitors are from India but they are engaging in the blog as well as visitors from other sources and countries….at least as measured in page visits per visitor. The visitors from India don’t seem to be too willing to click like or hit share or even comment. Hey, if you are from India, you are welcome to break the trend and leave a comment. Let me know you’ve been here.

So 90% of the traffic generated was from SEM. That’s great on one level. It well exceeded my expectations and will help my SERP rankings a bit, as long as I keep advertising. I don’t have any expectation that I’ll keep advertising though, since I don’t have any way of making money on my blog other than advertising……which isn’t very lucrative. (I’ve spent $40 in SEM and I earned $0.03 in advertising fees. I do have one affiliate marketing post where I signed up for affiliate marketing for WordPress and put up an offer of 20% off this month. That was the only reference to affiliate marketing BTW and no takers.

Where did the other 60 or so visitors come from? The next three sources of blog traffic were from LinkedIn, WordPress reading area and Facebook. I don’t really use Facebook but I have a lot of connections on LinkedIn. I’m not really a Linked In Open Networker (Lion) but I’m pretty free with gathering links. This blog has also been around so I do have a few followers. I think, though, that the traffic that came in through WordPress was probably more due to the interactions I had with other bloggers. I’ve read more blogs in the last month than I have in the last year…..probably longer. Whenever I read a blog, if I had anything that even remotely contributed to their post, I added it in the comments. Leaving comments behind does leave a link behind but I believe that the biggest lift I got was from the bloggers themselves checking me out. That is not a scalable activity though. Sure, I spent an hour or so a day interacting with other bloggers which got me dozens of visits but there is no way I could have invested the time to turn that dozens into thousands. There is simply not enough hours in the day.

Anyway, my blog’s “day” ends at 9 PM eastern time……..at least it does according to where the traffic stats are assigned……I have no idea why. So just over a full day left and I’m over 300 visitors away. Unless you go on a massive sharing, liking, commenting binge on my blog and blog posts, I’m not making it. I might report in one more time tomorrow but I’ll give a full reporting on Saturday.

Oh, BTW, I’ve decided to NOT assign this to my incoming fall class. I’m going to blog at a weekly rate (or twice a week) over the course of the fall semester. I’m sure I’ll learn a whole lot more over the next four months. Assuming that I’ll teach again in the spring semester, I might assign the blog to them.

Oh India! – 30 Day Blogger Challenge

My blog traffic has shot through the roof and it is almost all from India. Two days ago, I noticed that I started getting decent (or, at least, generating blog traffic I thought was decent) coming out of Ghana. I don’t know for sure but I felt like the growth in my Ghanaian traffic was linked to starting adwords advertising last week. Looking at where my readers were coming from, geographically speaking, I realized my blog could be interesting to English speaking people anywhere and I expanded my adwords campaign to include more countries with English speakers, including India.

Oh man, I thought I broke something.

Look at my blog traffic for the last three days. The last bar in the chart is today which has a few more hours left in it. 90% of the traffic is from India. I got nervous at first and admittedly second because prior to expanding the ad’s geographic target, I was paying more than a dollar per click. That upward surge looked like it would cost me three to four hundred dollars.

Fortunately, the clicks in India cost mere pennies each instead of the dollar or two clicks in the US and Canada were costing. It made driving blog traffic significantly more affordable.

I checked to see if this new blog traffic had any value by comparing the number of page views per unique visitors. It has remained fairly constant for the last month at around 1.3 page views per unique visitors.

Definitely consider adding India to your ads if you blog is not geographically relevant. You may not get the same number of clicks in India if your blog is all about restaurants in Chicago, for example.

Please give a like and/or share and follow the blog if you’d like to read more in the upcoming weeks. Leave a comment if you are from India. I’d love to hear from you.

Blatant Mercantile Post – 30 Day Blogging Challenge

Why do people blog? Well, there are a lot of reasons. To connect. To create. To express……..TO MAKE MONEY. I have no idea how many people are into blogging purely, or even largely, to make money but let’s not ignore that motivation. It would be unfair to my class to ignore this aspect of the blogging world. It isn’t all about driving traffic……..well, even the money makers need traffic to make money.

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I did try to google how many bloggers make money, because I can’t believe it is very many of them……ah……us. There are just too many of us blogging and too many of us are not consistent. And since income from blogging is frequently related to generating blogging traffic, I have a hard time believing inconsistent blogs are generating traffic. Additionally, I am a student of human motivation. If you were making money by blogging, and I mean making a reasonably large amount of money blogging then you are more likely to be a consistent blogger. At least, that makes sense to me.

I couldn’t find any believable statistics on bloggers making money from blogging. I suspect is it a lot like MLM, i.e. Multi-Level Marketing……i.e. Avon, Sentsy and PartyLite…where there are a few who make a lot of many and then there are the many to make nothing or just above nothing.

During this 30 Blogging Challenge, I have moved up a rung in the money making from a blog ladder. I have official moved up from being one of the (I suspect) many bloggers who have made nothing from either blog to a blogger who has made just above nothing from their blog.

That’s a whole one penny made from blogging. It is my first and very special to me. I never had advertising turned on……well, I thought I did but I didn’t actually set it up correctly. I never cared because the blog wasn’t about making money and I didn’t do much to generate blog traffic. I do have to admit that it feels really nice.

My traffic yesterday was from a huge boost in SEM traffic. I had increased my daily budget, as well as expanded my geographic reach to include India. I went from 2 unique visitors on Friday to over 50 on Saturday based, almost entirely, on adwords results. How much did it cost me to bring in those 50+ people? $3.42. So to generate enough blog traffic to earn $0.01, it cost me $3.42!!!! That isn’t a formula for success that I can scale…….at least, not without taking a second mortgage.

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Earning income from blogging comes from several different sources and advertising isn’t one of the most profitable. It is really easy though. At least to make $0.01, it is easy. It probably isn’t as easy to make $10,000 a month from advertising though. I believe that most of the blogging income comes from either selling access or selling information. A lot of the profitable blogs earn the majority of income by selling eBooks or training…….ironically a lot of them are about how to make money blogging. Yup, just like MLM.

Another major way for earning an income from blogging, i.e. turning the blog traffic you generated into blogging income is through affiliate marketing. Affiliate marketing is basically becoming a referral service. You refer your blogging traffic from your blog to another blog or website that is selling something. WordPress makes it very easy. Once you have a blog, just sign up from your dashboard. They will post available affiliate marketing links. Run a post……or a lot of posts about whatever they are selling. Include a special link that they provide to you that will allow them to track back any purchases to your blog. Then you get money for every purchase. Keep in mind that you normally only get paid if someone actually clicks on your link and then BUYS something. You don’t get paid just for traffic.

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This is my first affiliate blog post. Note that I’m not doing most of I would be doing if my goal was actually to make money on the affiliate program with this post. For example, I’ve buried the offer deep within the post and I’m only posting about it once. I’m not specifically making any effort to promote this specific post either. So, what am I (actually wordpress) offering?

20% off a WordPress plan by using promo code DISCOUNT20 when you click here. Oh, by the way, this discount is only good through August 31st. And that is affiliate marketing. I’ll let you know how it works. By the way, WordPress sent me an email alerting me to the discount. There are other available affiliate programs available but they don’t currently have a discount……I figured everyone loves a sale.

30 Day Blogging Challenge Update: We are up to 342 unique visitors this month as of this moment. That is up from around 30 unique visitors that I would have had on this blog without the challenge. This weekend, I changed my SEM (my adwords account) to include UK, Greenland and India and increased my daily budget. The impact was immediate and huge.

Literally within 15 minutes of making those changes, my blog traffic shot through the roof. Where I was struggling to get 20 people a day, in 15 minutes, I had over 50 people from India. Namaste. I actually turned my daily amount down again in the budget tool, which killed my traffic for the rest of the day. I was concerned that I was going to blow through my budget in a few minutes. I turned up the budget again this morning and I had 80 people from India come visit. Since my blog has nothing to do with geographic relevance, it doesn’t matter to me if they are from Ghana, India or Toledo.

Hey, at this rate, maybe I’ll make $0.02 today.

Please give a like and share this post if you like the material, want to see where this challenge goes or just simply want to support the cause. Don’t forget to follow the blog.

When Should I Post – AKA 9:34 AM – 30 Day Blogging Challenge

Hey, quick intentional tangent. Are my pictures showing up with a pink hue over them? Everything looks fine in draft mode but wanted to check something on my blog and went to the actual version. Most of the pictures, especially the feature picture, were all pinked out. Could someone comment please and let me know if you see the same thing. Better yet, if you see the same thing, do you have any ideas on how to fix that?

We’ve talked a little about frequency of posting. To summarize, your blog posting frequency should be in line with the expectations of your target reader, i.e. your intended reader. A political blog or what’s in the news type blog could easily be updated daily or even multiple times a day. A reader who is expecting you to bring them the news or, at least, offer your unique perspective on the news, will not feel like they are being spammed with frequent posts. You can talk about Moscow Mitch in the morning and Sleepy Joe Biden in the afternoon…….I took a swipe at both sides, so don’t get excited. This isn’t a political blog and I’m not taking sides……..here. On the other hand, if you are blogging about top things to do in your town of 3000 people…….you probably need a little gap time in between posts.

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But the question comes up of what is the best time to post on your blog or what is the best time to post on social media. To a certain degree, you need to understand your target customer a bit and the niche that you are trying to fill. Posting about how service X can really save your business money on the weekend, probably won’t get the traction is would than if you posted it during business hours. On the other hand, if the businesses you are trying to reach our more typically side gig type business (MLM, Uber driver, etc.), you may do better posting on the weekend. A hangover cure post is more interesting on a Sunday than on a Wednesday……for those of us no longer in our twenties.

Generally speaking, most blogs get better traction when they are posted on a Tuesday or a Wednesday. Usually, Monday is reserved for catching up on personal emails, work emails, hearing about co-worker’s weekends etc. Something posted on a Thursday or Friday may get a few early readers but then people tend to get caught up in their weekend. By the time they are back to reading blogs, your blog has fallen down in priority as other people are posting as well.

The best time of day is between 9:30 AM and 11:30 AM east coast time. I know I follow the habit of getting up in the morning, checking my emails and doing what I must get down. Then a bit later in the morning, I will check out if there is anything interesting posted. I may not check again that day. That, multiplied by a few hundred million, tends to make that mid-morning post more successful than a post posted later in the day. Keep in mind too that 9:30 AM on the east coast is 6:30 AM on the west coast. This range to times does try to target the best time on average across the nation. Local blogs may want to adjust accordingly.

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Many blogging platforms have a tool that allows you to schedule a post. You can schedule, not only time of day, but also days or weeks ahead. This is a great feature if you aren’t going to be able to dedicate time for your blog and you know it in advance. You can write a number of posts and schedule them to launch at the appropriate times. Say, you want to maximize your blog traffic using the rules of thumb above, then you can write a number of posts and schedule them to launch on Wednesday and Thursday at 9:34 AM for weeks in advance. I’m just about done with this post but it is only 8:10 AM eastern……I just scheduled it for 9:34!

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Now, I have my blog set up to automatically feed into my Facebook page and my LinkedIn page when I post. That may not be the best scenario for generating blog traffic though. Sproutsocial, Elizabeth Arens wrote a great summary on best time to post on social media. I’ll summarize her post here but if you are interested in this topic, you may want to go give it a read. I won’t be offended.

In sum, each social media platform tends to draw a different population of people and, even if someone is on two different social media platforms – as many of us are – we engage in the platforms differently. Additionally, content ages differently on different platforms. For example, I’m connected to 800 or 900 people on LinkedIn. Even so, people post or engage with posts on LinkedIn as such a slow rate that new post could stay near the top of my page for a day. I don’t really use Facebook much but many people do……and when they do, they tend to engage with a lot of posts all at once. If you have something pop up on Facebook for me, if I don’t see it within the hour, it will likely be a few pages down already.

Therefore, to maximize blog traffic drawn to your site through social media, you may want to disconnect the automated post to social media and time each one differently. For example, Facebook Engagement is highest between 9 AM and 3 PM. But look at how that changes from day to day. Post any time during mid-day on Wednesday and you are good. If you are posting on Friday though, do it before lunch or forget about it.

Facebook global engagement

LinkedIn, because it is (almost) entirely work focused, has a different pattern. It is still skewed towards the morning but you can still be pretty impactful by aiming for the after lunch crowd.

times to post for linkedin

I think the subject matter of your post also will affect engagement here too. For example, a lot of the morning traffic are sales people checking out their targets for the day while the after lunch and the 7 PM crowd may be more people looking for a new job. Nothing says “get me out of here” than meeting an old friend for lunch who is happy with their job, except maybe going out with work friends and realizing that they are all looking to leave.

Update for blogging challenge: Day 21 and blog post 8. So I haven’t been successful at driving the blog traffic I had hoped. I’ve only been able to generate less than 200 unique visitors so far this month. At my current rate, I’m going to end up with around 250 to 300 visitors this month. My blog traffic is averaging around 15 a day but a significant portion of that is from SEM (Search Engine Marketing), i.e. my Google Adwords spend. Yesterday, for example, I did only get 11 unique visitors and 9 of them were from Adwords. Somehow they don’t feel the same to me. It is like I didn’t earn them. I also didn’t get as many likes or shares as I’m averaging on days without the Adwords. Were I intending this to be a money making blog, I probably would continue with advertising for a while……longer if I could prove the people the ad brought in were buying/subscribing/etc.

Overall, I’m pleased. I think I’ll work more on the website over this semester and, assuming that I am teaching the same course in the spring, I’ll launch this as a semester long project in the spring. What do you think? Leave a comment and let me know.

3 Things I’ve learned in a Weekend with Adwords – SEM

I’m trying to dramatically grow my blog traffic this month. As part of that effort, I launched my first adwords campaign on my personal blog Thursday morning. It is now Monday. My overall impression, admittedly early, is mixed. I am only targeting a spend of around $5 a day, so my expectations are measured appropriately. I do think that level of spend is realistic for a small, new online business. That’s nearly 2 grand in search engine marketing over a year, just using this one tool. So? What did I learn?

First, things take a while. I’m sure my original giddiness of…..ok, I’m placing the ad….was probably typical of a lot of new bloggers. I swear that somewhere in the ad creation process, google said ads typically go active in about an hour. Mine took ten hours. That’s ten hours of me checking the ad campaign for new impressions and clicks and then checking my stats for new blog traffic and then back to the ad campaign again. I grew impatient with Google. My wife grew impatient with me. When I saw that first impression go live, it was a huge relief…..and then nothing.

It is very different doing this on a personal level than at work. At work, I email the digital team and asked them to place a couple of ads around my product. I’d give them a campaign brief and forget about it. Then reports/results would start to show up in my in box weekly. Beautiful. This experience was not that.

My take away from this learning? Once you hit “approve,” walk away. Or, at least, move on to another project. Leave it alone. Let the ad happen and your blog traffic grow unattended for a few days.

Second, be sure to spend time with your key words before you launch the ad. Google does look at what you are linking your ad to and suggests key words. That is a good place to start. It can also be a little eye opening. If Google comes back with a lot of words that you don’t think really capture your blog…….you have some thinking to do about your content because that is what the search engine is seeing. You may have intended something else but your writing style is going to attract a certain type of blog traffic…..maybe it isn’t the type of traffic you intended.

After the first full day of results, I only 32 impressions and one click. I know I was only spending $5 a day but somehow I was expecting more.

In Adwords, you select the key words that you want your ad to be associated with. Then the tool gives you an estimate of potential audience size, see below.

My original key word list only had around 500,000 estimated audience size. In addition to my small spend, having a small audience definitely wasn’t going to lead to a high growth in blog traffic. I played around with a few different key words, each time looking at the change in potential audience size. Eventually, I added key words related to website design. Those, along with a couple of other changes, increased the potential audience size to over two million. Just for giggles, I checked Reuben and it had nearly a million people a month all by itself…….that’s a popular sandwich.

Adwords does show you which words are giving you the most impressions and clicks. The late key word additions of Website Designer and Website Design are giving my half my clicks. Traffic on your website is getting a lot of impressions but, so far, no clicks.

In terms of getting clicks, website design is doing well, although I question the quality of those clicks. In my blog, especially this month, I’m talking about growing blog traffic which could be related to growing website traffic but it has nothing to do with website design. I have noticed that over the weekend, while I did have the blog traffic from the SEM the number of page views per visitor went down. I also didn’t get any likes or shares. I’ve found that I typically get 1 like for every three visitors. This weekend, nothing. By the way, now would be a good time for you to take a moment and hit like or share on this blog post.

Are website design giving me lower quality traffic? Perhaps. Think in terms of the sales funnel. They might be giving me more blog traffic at the top end but then the visitors are abandoning the site faster, making for a wider top to my funnel.

I will let the key words ride for a few days before I decide to change them up. The problem with a wide funnel with quick drop outs is that I’m paying to bring them in. If these visitors are not finding my blog relevant, then their traffic isn’t going to do me much good in the long term. I’d rather fewer people who are going to stick with me for a while than a lot of people who I will never see again.

Third, search engine marketing can drive blog traffic but be careful how you spend it. Given my comments in the above paragraph, think about how expensive it can be to drive the “wrong” traffic to your blog. I’m paying a little less than $2 per click. If I bring in people who are not my target audience, then that money is largely waisted. Not only should we be sure our key words are appropriate and relevant to your blog, craft the ad to be crystal clear about what you are offering. An ad about a Reuben sandwich might bring visitors to my blog but they would be the wrong people. They would be hungry people, just not necessarily hungry for my content. Also consider where you are linking the ad to. I linked to my home page, which seems to make sense. I don’t have a lot of pages and my topics are all related. If your blog has a lot of different content and your ad is just focused one piece of it, link directly to that piece. Don’t make your traffic work for it. Each time you ask a person to click to get to content relevant to them, is an opportunity for them to leave.

30 Day Blogging Challenge Update: I averaged over a dozen unique visitors a day over the weekend. For a blog that had an average traffic of one to two people per day, that is a pretty good increase. I’m “happy” about it. So why the quote marks around happy? This challenge was to grow my blog traffic to a 1000 over the month of August……so a little over 30 visitors a day. I’m at 8. Because I have under performed the first half of the month, I’m going to have to hit 70 a day for the rest of the month……..70 is more than a dozen…….a lot more. The happy part though, is that the real goal of this challenge was to see if I should assign this as a semester long project for my class. I think it is a good project but right now I don’t think I should assign it this semester. I need to sit on it a bit.

Generating Blog Traffic With Adwords – 30 Day Blogging Challenge

Update: Day 15 and Post 5 of the 30 Day Blogging Challenge. I’m averaging a post every 3 days. My original goal was every other day…..I’ll have to up the effort a bit. That is especially important considering how blog traffic generation is tied to the days I post. See here:

Those unique visitor traffic spikes on August 3rd, 5th, 9th and 13th are the days that I posted on my blog. Those days with one to three unique visitors are the days that I didn’t generate a blog post. Two things come to mind looking at this. First, I need to post more regularly to generate traffic. Every other day isn’t sustainable during the school year as I go into professor mode but I can sustain that for the rest of August. Second, my blog traffic is coming from very short term sources. My blog is linked into my LinkedIn account and Facebook. The majority of my blog traffic is being generated from these sites. WordPress reader is a distant third. Notice how my blog traffic isn’t being generated by search terms…..yet? My traffic is coming largely from my network with a few supporting shares from readers…..(thank you and please continue to like and share.) Getting traction on search engines take time. Coral Ouellette suggests it takes three to six months before search engines will notice all the hard work you have done on your blog. This suggests that the work I’m doing now will really start to pay off in the fourth quarter in terms of generating blog traffic. Therefore, since my challenge is generating unique visitors in August, I need to take other actions……i.e. Google Adwords.

Paid search, in my opinion, works best for websites and blogs that earn their income directly. That is, instead of relying on blog traffic generating ad income, the website is selling something – whether or product or a service. Figure each unique visitor will cost you in the neighborhood of $2 to $3 each. Unless you are converting people with a sale in excess of that, the ROI just isn’t there. In the long run, search engines is the best source of new traffic…..of course, you need to stay on top of your current readership and provide content and communication so that they continue to come back. I just don’t have 3 to 6 months to wait in a 30 day challenge to generate traffic.

My blog is on wordpress. WordPress offers business and premium subscribers a $125 Google adwords credit when you chip in $25 of your own. I’m taking advantage of that. Setting up an adwords ad is really rather easy. Once you put in your website, the tool starts making recommendations. I didn’t go with very many of them….I’m just that kind of guy…but it was nice to have a starting point. It took about five minutes and I don’t think it looks too bad. What do you think?

If you tried to click the picture above……the ad text is motivating enough but you don’t need to click the add because you are already here. Since this month is all about the blogging challenge, I focused my ad on that. Google helped suggest words to use. They are all around blogging and generating traffic and I’ve directed the traffic to all go to my main page.

The ad should kick off within the hour. The spend of $150 over a month is really only expected to get me 2 to 3 incremental visitors a day. If I was going to try and pick up 900 unique visitors over the course of the rest of the challenge, I would need to spend something like $120 a day. Yeah. I’m not doing that. I’ll keep you posted on how it goes. Check back often and, of course, like, share and follow please.

It is a challenge – 30 Day Blogging Challenge

Update: Beginning of Day 9 and blog post number 4. The results are mixed. I made my last post three days ago and the initial traffic was amazing. We had nearly 30 unique visitors on that first day. The next day, you ask? ONE!!!! One visitor. That’s it. Three likes, which was nice. To be completely honest, that one visitor went to a post I wrote two years ago……..not challenge related at all. The day after that? Yeah, I don’t want to talk about it……..but I will because it is you. I wouldn’t do this for anyone else. The second day after my last post was two visitors. At least, their traffic was challenge related.

The days are ticking away and the traffic is inconsistent at best and is still very light. I mentioned some passive ways to improve traffic. What we need now is

One active measure you can take to get your blog out there is to get talked about in the media…..ok, so how do you do that? Well, luckily, someone has already done a lot of the hard work. How do you think reporters find experts for their articles? “Help a reporter out”, also known as HARO, is a website that you can join for free at https://www.helpareporter.com/. Once you sign up, you will get two to three emails a day with lists of requests from someone looking to write an article (or a radio or television piece). You then can email the author/reporter with your answer to their request, a short bio (yours preferably) and your contact info, including your blog. If the author is interested, then they will contact you about their desire to use your input. If they do, you will credit and your blog will receive a mention and probably a link.

The emails you receive from HARO are broken down by topic, “Biotech and Healthcare” and “Business and Finance” for example. HARO isn’t going to be useful for every blog because of the subject matters the reporters are interested in. From the few emails I’ve received already, it appears that if your blog is about sex and intimacy, travel, decoration ideas or anything medical…..you will strike it rich at HARO. You do need to respond pretty quickly though. I did respond to one request on how social media fits into integrated marketing. I submitted my response about 12 hours after the HARO email and I got a response that already received the responses they need.

One interesting feature of the HARO requests is that it (generally) tells you which organization is requesting help. Two of the requests in this mornings email came from Andrea’s World Reviews. This allows you to go check out the site and see if it is the right fit for your blog. You can also get an idea of how much traffic the site has. Use a tool like – http://www.siteworthtraffic.com/ – to get a lot of great data about the blog. I put Andrea’s blog through their tool and see that they estimate she is getting 524 unique visitor’s a day……which is 15k visitors a month….or 15 X my goal for this challenge. I am humbled.

I will review the HARO emails and let you know if future posts whether or not I’m successful getting placement. I haven’t seen a lot of requests for marketing as of yet but I’ll keep looking.

I’m interested. What do you think of the challenge so far? Is this an interesting challenge for students in a marketing foundations course? Any suggestions on how to make it more successful. Please leave me a comment and let me know. Additional, as always, please hit the like and share buttons.

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