New semester – new assignments

Thank you to my foundations of marketing students for a great Fall 2019 semester. I’m still a new(ish) marketing professor and every class I learn so much more. Last semester was no exception. I’ve been able to finish all the grading, file away my (your) papers and really reflected on how to improve my classes for next semester.

Next semester, I’m teaching Foundations of Marketing again and, for the first time, Consumer Behavior. Both classes are really exciting for me. The Foundations of Marketing is exciting because this will be the third time I’m teaching the course. Each time, I feel a little more grounded in what material I want to cover and what exercises are meaningful. Consumer Behavior is very exciting to me because I am a huge fan of understanding the consumer. I personally feel that understanding the consumer is the most important aspect of successful marketing.

Now my appeal for help from the community. I’m looking for in-class exercises for both foundations of marketing and consumer behavior. I have a business that I think would be great exercise for them to evaluate and come up with suggestions. In addition, the Consumer Behavior class will do a purchase journal. Basically, I’ll ask them to track their purchases for a month and classify the type of purchase, the need it fulfills, etc. What else? Can anyone recommend other exercises, case studies, etc. that would be useful for a marketing class? Did you have any good experiences that I can borrow from?

Thank you in advance.