Ghana is a land of 30 million people on the ivory coast in Africa. They have a growing blended digital and industrial based economy. They’ve launched a satellite in 2017 and apparently they are huge fans of my blog. Here’s a shout out to my Ghanaian readers…….OK, I had to lookup “Ghanaian.” At least, that’s what happened after I started using Adwords in an attempt to drive blog traffic.
I’ve been watching the region my traffic has been coming from. Last year, the majority of my traffic came from the US and Canada. Makes sense. I’m in the US, writing in English and most of my contacts are either US or Canadian. When I assigned myself this challenge to generate more blog traffic, I started seeing a spike in traffic from India. OK, I thought. I have my blogged linked directly with my Facebook and LinkedIn accounts. I have friends and associates from India. Huge population. Lots of English speakers…..ok, maybe I was picking up readers from their contacts. If so, welcome. Happy to have you. Everyone, whether you are from Ghana or India or U.S.A. or anywhere else, leave a comment with your country name. It would be very interesting to see whether your comments match with the blog statistics.
I started using Adwords to drive traffic, suddenly Ghana became a top source of traffic for me. On my ad, I did specifically include U.S. and Canada as my target regions. Unfortunately, I only have the “premium” WordPress account and can’t install Google Analytics. Therefore, I can’t tell specifically if my Ghanaian traffic is coming from the ad or not but the coincidence is pretty significant. Now that I’m putting my words down in the blog, I’m not sure why I limited advertising to just US and Canada. If there is an English speaker in the middle of Asia who wants to read my blog, please do.
Just to see what happens to my blog traffic, I just went into Adwords and added United Kingdom, Australia and India. Just in case the U.S. does buy it, I added Greenland too. Having your country sold out from under you can be a bit disconcerting, so I want to be especially welcoming to any Greenlanders reading.
I’ll report back in a few days to if any insights. Oh, I almost forgot. My adwords budgets was only $5 a day for a month. I’ve increased that to $20 a day. I figure I’ll leave it there for a few days. I’m still trying to get as many unique visitors within my 30 day challenge, although at this point to hit my 1000 visitor target, I’m going to need 700 people to suddenly find me on the last day. Hey, please help out, if you can. Hit the like and share buttons. Who knows, maybe you know someone in Ghana who has not yet discovered my blog.
30 Day blogging Challenge Update: This has been a great experience already and I still have a week to go. I’ve had over 200 unique visitors this month already…..not bad considering that I only averaged 50 or so a month for the last year. Admittedly, I think I only posted two or three times this calendar year before I started the challenge. Actually, I just checked. I only posted once this year. It was a nice little post that got a little spike in traffic and a lot (for me) of likes. Please check it out if you are interested. It has been a lot of effort, just for an additional 150 people but I do think it will have a lasting impact, should I choose to continue posting.
At this point, I think once the challenge is over, I’ll keep posting around one post a week. My new niche, as wide as it is, will be posting about the content I’m presenting to my Foundations of Marketing class. I have to prepare for them each week anyway, so I can put together a few hundred words about the topic of the week pretty easily.
I’ve read a lot about SEO this month and I’m still unsure. Is it better to post frequently with smaller posts or to post less frequently but with longer posts? For example, if you are going to write 2000 words a week, then are you better off writing once a week a 2000 word post or writing four times a week with 500 word posts? I’ve read that the SEO spiders like the longer posts better and you can get a better SERP page ranking for your post with a post of, at least, 2000 words. On the other hand, the smaller posts are quick reads. Easier to maintain a regular schedule and each post has a chance to connect with your followers. If you already have a 1000 followers, pinging them every other day with an enjoyable quick read might be just the thing to keep them coming back. I guess the biggest factor is what will you actually do. If writing something, anything, every other day is daunting, then try to make a longer post weekly. If the idea of a massive post scares the heck out of you, then focus on smaller posts but more frequently. For the record, including this sentence, this post is right about 900 words. It is not going to dominate any SERP positions I guess but I feel like it is long enough. Trying to double my word count here seems like it would be a very long read. Hopefully, you enjoyed it and will give a like and a share and even leave a comment, even if it is just telling me where you are from.