Too frequently, we get stuck in a small thinking just because that is where our idea started. An entrepreneur may review is P&L and realize he’s spending too much on hotels when he travels, so asks the question, “how can I pay less for my hotel stays?” That is a fair question but is it big enough. Instead the entrepreneur could ask, “how can I reduce my travel expenses?” The difference in the two questions may not seem like much but they can lead to very different answers. In the first case, then entrepreneur may try to negotiate better pricing or travel on cheaper days. In the larger question, the entrepreneur may question is some trips could be replaced with Skype calls or trips could be combined.

On a personal level, someone trying to get into shape may ask, “how can I make my workouts more intense?” A bigger question might be, “how can I adopt an active lifestyle?”

When you discover an obstacle or opportunity, pause for a few minutes and ask yourself, “can I ask a bigger question?”